What’s in a Slogan? Political Correctness and the Meaning and Consequences of Make America Great Again

• In Event: Political Culture and its Effects

Brief Overview

Results of a list-experiment and survey show resistance to political correctness (PC) was central to Trump’s “Make America Great Again” slogan during the 2016 presidential election and that concerns over PC strongly predicted candidate preferences.

Authors

• Frank John Gonzalez, University of Arizona

• David C. Wilson, University of Delaware

• Darren Davis, University of Notre Dame