Does Candidate Self-Presentation Affect Election Outcomes?

• In Event: Disrupting the Patriarchy: Strategies for Electing More Women

Brief Overview

We analyze all campaign webpages from the 2018 election as a measure of how candidates present themselves to constituents. We examine if self-presentation with specific respect to gender, family, and party has an effect on election outcomes.

Authors

• Meg Savel, University of Chicago

• John Brehm, University of Chicago