The Evolution of the Fake News Label

• In Event: (Mis)information media production, consumption, and processing

Brief Overview

The Fake News label works because it is based on an already existing negative heuristic towards established media. This was a strategy to bring about a conservative countersphere from the 1960s on.

Authors

• Michael T. Oswald, University of Passau / Free University of Berlin

• Michael Cowburn, Freie Universitaet Berlin