A Woman's Place is in the (White) House: The Role of Gender Role Beliefs Throughout the 2016 Presidential Election

• In Event: Perceptions of Female Candidates

Brief Overview

A panel study examined the role played by gender role beliefs as voters were exposed to candidates throughout the campaign. We find that gender role beliefs have a larger effect on change in candidate appraisals than a variety of other predictors.

Authors

• Madeline Salucka, University of Minnesota

• Howard Lavine, University of Minnesota-Twin Cities

• Eugene Borgida, University of Minnesota