The Role of “Electability”: How Implicit and Explicit Gender Attitudes Influence Perceived Candidate Viability

• In Event: Perceptions of Female Candidates

Brief Overview

We employ an experimental design to assess how explicit and implicit gender attitudes influence perceived candidate viability (varied by candidate gender and level of office).

Authors

• Kylee Britzman, Lewis-Clark State College

• Joel Mehic-Parker, Washington State University