The Rise of Negative Personalization

• In Event: Negative and changing partisanship

Brief Overview

This paper offer a comparative longitudinal assessment of the impact of negative attitudes towards party leaders on vote choice. We also investigate the role of partisan dealignment and media change in driving the rise of negative personalization.

Authors

• Diego Garzia, University of Lucerne

• Frederico Ferreira da Silva, University of Lucerne

• Andrea De Angelis, University of Lucerne