Social media and electoral context: When does an online campaign drive electoral success?

• In Event: ICT & Political Behavior

Brief Overview

Social media has emerged as a central feature of election campaigns. But does the presence on social media and its use influence election results? This manuscript investigates how proportional rule hinders or fosters the relevance of social media.

Authors

• Clau Dermont, University of Zurich

• Adrian Rauchfleisch, National Taiwan University

• Daniel Vogler, University of Zurich