Partisanship, need to evaluate, and exposure to election campaigns across different media types during the 2012 and 2016 presidential elections

• In Event: Elections and Vote Choice

Brief Overview

The study ran regression analysis with 2012 and 2016 ANES data. Independent variables are party identification and need to evaluate. Dependent variables are visiting candidate’s websites, consuming mainstream media, and using social media.

Author

• Heysung Lee, University of Wisconsin-Madison