From Online to Office: Social Media and Electoral Outcomes

• In Event: Media and Politics 2

Brief Overview

Academia is only beginning to understand the gravity of social media – its political impact. Our paper sheds light on the political consequences of social media, examining the link between Twitter followership and electoral success.

Authors

• Jasmine Cui, Emory University

• Meredith G McKelvey, Emory University College of Arts and Sciences

• Sarah Qadir, Emory University