Does the Messenger Shape the Message's Effect? Race, Black Lives Matter, and the Efficacy of Social Movement Messages

• In Event: Group Cues and Opinion Formation

Brief Overview

Social movement messages can only be effective if they reach an audience. This paper explores how self-selection limits the reach and efficacy of messages supporting the Black Lives Matter movement.

Authors

• Paul Franz Testa, Brown University

• Kylee Britzman, Lewis-Clark State College

• Tarah Williams, Allegheny College

• Matthew V. Hibbing, University of California-Merced