Nationalized Elections, Localized Campaigns? A Text Analysis Approach

• In Event: Methodology and (Novel) Data in Campaign Politics

Brief Overview

Using text-analysis techniques, I analyze the prevalence of nationalized rhetoric in gubernatorial campaigns from 2000-2018. I find little evidence of nationalized appeals; candidates tend to emphasize issues germane to their jurisdiction.

Author

• Derek Holliday, University of California-Los Angeles