03. Political Marketing

Chapman Rackaway, Radford University

Harnessing the Power of Gendered Emotions: How Minority Women Use Emotional Appeals in Their Campaign Messages - Martina Santia, Louisiana State University; Nichole Bauer, Louisiana State University; Sylvia Gonzalez, Louisiana State University

How Online platforms Shape the Politically Sensible - Orestis Papakyriakopoulos, Princeton University; Mihir Kshirsagar, Princeton University; Eli Lucherini, Princeton University; Ashley Elizabeth Gorham, Hamilton College; Christelle Tessono, Princeton University; Arvind Narayanan, Princeton University

Political Advertising on Social Media : A Study of Digital Election Campaigning in India - Neelesh Agrawal, Ashoka University; Ananay Agarwal, Ashoka University; Shivam Gangwani, Ashoka University; Ishika Sharan, Ashoka University

The CIS Model as a Driver of Democratic Countries’ Economy: Path to the Ballot Box - Nicos Antoniades, Keller Graduate School of Management

The Fundraising Effects of Social Media Marketing During the 2020 Election - Alex Keena, Virginia Commonwealth University; Amanda Wintersieck, Virginia Commonwealth University

Chapman Rackaway, Radford University

Nichole Bauer, Louisiana State University