“The Caucasian Persuasion”: The Effect of Black Political Candidates’ Skin Tone on Whites’ Attitudes

• In Event: Racial and Ethnic Politics

Brief Overview

I develop a theoretical framework to understand how and why the skin tone of Black candidates influences Whites’ perceptions, arguing that skintone is especially meaningful for Whites concerned with maintaining dominant status in the racial hierarchy

Author

• Nicole Yadon, Ohio State University-Main Campus