Bolstering Survey Research Validity via Social Media Sentiment Analysis

• In Event: New Methods for Survey Research

Brief Overview

We demonstrate a technique for improving the validity of survey research by applying comparative sentiment analysis to respondents’ social media feeds.

Authors

• A.G. Holdier, University of Arkansas

• Ben W. Galloway, University of Arkansas

• Nataliia Borozdina, University of Arkansas

• Geoboo Song, University of Arkansas

• Nikki Kennedy