“The One True Conservative”: Ideological and Qualification Cues in a Primary Election

• In Event: The Psychology of Candidate Evaluation

Brief Overview

Participants in a survey experiment received cues about a hypothetical candidate’s qualifications or ideology. The impact of the cues depended on participant-level factors such as party identity strength, education, and ideology.

Authors

• Thomas E. Nelson, Ohio State University-Main Campus

• Bridget Seghy, Ohio State University-Main Campus