The Effects of Trump's Endorsements on Campaign Messaging Strategies in the 2018 U.S. Midterm Elections

• In Event: The Trump Effect in Recent Elections

Brief Overview

Effects of Trump’s endorsement on Republican candidate’s political campaign strategy by analyzing the contents of TV campaign ads, weekly polling data, and demographic traits of the constituents of the target electoral districts.

Authors

• JungHwan Yang, University of Illinois Urbana-Champaign

• Je Hoon Chae, University of Illinois at Urbana-Champaign

• Ashank Kumar Tomar, New York University

• Xiujia Yang, University of Illinois