The Facebook Campaign: Revealing Politician’s Hidden Ads

• In Event: Lightning Talk: American Politics and Social Media: Self-expression, Culture Wars, and Misinformation

Brief Overview

Microtargeting in social media has made it easy to disseminate varied messages to specific groups. I processed nearly 41,000 ads and debunk theoretical assumptions. I show that contrary to beliefs, ads are overwhelmingly positive.

Author

• Rosemarie Lerma, Indiana University