Old Reliable: Conventional Measures of Issue Importance Outperform Reasonable Alternatives

• In Event: Measuring Public Opinion

Brief Overview

What is the best way to measure how much voters care about various issues? We find that the conventional ANES measure of absolute issue importance on an ordinal scale outperforms possible alternatives across various behavioral benchmarks

Authors

• Matthew Graham, Temple University

• Alexander Kustov, University of North Carolina at Charlotte