Board #31 - Celebrity Endorsements in American Politics

• In Event: 73-310 - Poster Session: Rhetoric and Leadership

Brief Overview

This case study is on Taylor Swift’s endorsement of Kamala Harris in 2024. I utilize Facebook ads that mentioned her from August to Nov. 5. The study provides insight into the topics, tone, sponsors and timing of ads and models ad reach.

Author

• Eun Jae Yoon, Emory University