Public Relations Division

Bonita Dostal Neff, Valparaiso University

Cultural Consequences of Advertising to American Hispanic Audiences - Chad L Perry, Univ of New Mexico; Dirk Gibson, University of New Mexico

Message Mayhem in the Magic City: Vicarious Organizational Learning through a Surrogate of a Chemical Terrorist Attack - Shari Veil, North Dakota State University; J.J. McIntyre, North Dakota State University; Steven J. Venette, North Dakota State Univ; Bethany Beebe, North Dakota State Univ; Timothy L. Sellnow, North Dakota State Univ

The Intractability of Reputation: Media Coverage as a Complex System in the Case of Martha Stewart - Priscilla J. Murphy, Temple University

Dean A. Kruckeberg, Univ of Northern Iowa