The Changing Face of Medical Journal Advertisements: How the Portrayals of Race and Gender Have Evolved Over the Last Ten Years

• In Event: Poster Session V

Abstract

To determine how the portrayals of adults in medical journal advertisements have changed over the last ten years, a random sample of journals was subjected to a content analysis. Significant increases were found in the portrayals of females and minorities while significant decreases were found in the portrayals of males and males as consumers/ patients. In addition, females were found to represent greater than their fair share of mental health and pain medication advertising.

Author

• Kelly White, University of Pennsylvania, Annenberg School