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This work applies standards of successful crisis communication from an organizational standpoint to analyze the press management strategies used by Press Secretary James C. Hagerty following President Dwight D. Eisenhowers heart attack in September 1955. Through rhetorical analysis, it examines the policy decisions behind Hagertys actions, their impact on Eisenhowers decision to seek the Republican nomination in 1956, and their effect on subsequent administration strategies during presidential health crises.