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I argue that nation-branding on the National Geographic Channel reality series, Worlds Apart, symbolically reinforces the idea of a natural hierarchy of nations within globalization, while restoring healthy national pride in American viewers. The show fetishizes third world lack as visual proof of the superiority of the American race. The technologies of this first world gaze produce what I term specular geographies, or a neocolonial visual mapping of nations into spaces of modernity and under-development.