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This paper argues that with the aid the thematic of différance, rhetoric exists not as being but rather in the process of becoming. Rhetoric-as-becoming is a comprehensive thematic with which one may view the rhetorical situation. An understanding of rhetoric-as-becoming redefines the rhetorical situation, shows rhetoric as epistemological, and provides a tool for rhetorical analysis. Rhetoric-as-becoming opens the field of rhetoric to new ways of understanding how rhetoric becomes in and through discourse.