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Advertising Strategies and Effectiveness
Sun, November 18, 11:00am to 12:15pm, Chicago Hilton, Floor: Fourth Floor, Conference Room 4BSession Submission Type: Paper Session
Sub Unit
Chair
Individual Presentations
Rhetorical Strategies in the Right-Hand Ring Advertisements - Chie Torigoe, Univ of New Mexico
Advertising Body Improving Product: Impacts of Product Category and Body Copy on Advertising Effectiveness - Steve H. Sohn, University of Louisville
Executing Source Proof of Endorsements in Advertising - Alex Wang, University of Connecticut-Stamford
Sign Story: The Evolution of In-Store 'Signage' in "Progressive Grocer" Magazine, 1996-2006 - Mario Rodriguez, Annenberg School for Communication, UPENN