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This study examines the role of self perception and communication, and brings a new communication phenomenon to light called communication bravado. Communication bravado is when people believe they are effective communicators, despite feedback to the contrary from supervisors and coworkers. The existence of communication bravado can have important ramifications for trainers because people with communication bravado do not think they need to learn what you are teaching them. This study is based on a case study with grocery store employees and hospital employees, who were selected to attend communication training sessions.