Latino Mediamaking: Production and Mediations

Session Submission Type: Panel Discussion

Abstract

Demographic estimations that classify Latinos/as as the fastest growing minority feed speculation about the future of Latinos and Latinas as political actors, a cultural force and a market. Latino media play an important role in the ways Latinos/as position themselves in mainstream society, construct a collective identity and fashion themselves as a politically engaged group and consumers. This panel will look at the media targeted at Latinos to explore the economic, historical, cultural and political contexts shaping Latino/a mediamaking and its role as a site through which Latinos/as interpret, recreate, negotiate and intervene in social reality. Using a range of theoretical lenses (feminist, critical studies, cultural studies), the panelists examine different institutions and genres composing the Latino/a mediascape to envision a path of inquiry into the sociocultural and political implications of Latino/a mediamaking.

Sub Unit

• Latina/Latino Communication Studies Division

Chair

• Katheryn D Wright, Florida State University

Respondent

• Michelle A. Holling, California State University San Marcos

Session Organizer

• Yarma Velázquez Vargas, Florida State University