Gossiping Science: Lay Diffusers of Science Knowledge and Information

• In Event: Current Issues in Applied Contexts: Policing, Participation, Personal Narrative, Science Communication, and Supply Chains

Abstract

This study suggests that diffusion of science knowledge and information – “gossiping science” – could occur in everyday interpersonal communication in social networks. We distinguished nonexpert cross-situational diffusers and situational diffusers of science knowledge and information. Then, we provide conceptual instruments to identify lay science diffusers.

Authors

• Jeong-Nam Kim, Purdue University

• Yu-Ra Jung, Purdue University

• Seong Chul Park, Korea Radio Promotion Agency

• Mohan Dutta, Purdue University