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Socialization agents have influenced young peoples consumer related knowledge, attitudes and behaviors. College students exposure to and interaction with different socialization agents may correlate with the way they perceive celebrities personalities. Using an online cross-sectional survey (n = 409) at a mid-sized northeastern U.S. private university, this study aims to examine and model this relationship. Results show entertainment media intensifies attractiveness, news media intensifies fame, and interpersonal communication intensifies fame and favorability.