Imaging: A Materialist Visual Rhetoric

• In Event: Visual Communication Concepts

Abstract

This essay offers an alternative rhetorical perspective of “imaging” that takes the mediated physical and neurobiological materiality of the interaction between humans and visual media technology seriously. An exploratory imaging rhetorical analysis is demonstrated through the case study of an April 2008 Oprah television segment with the “first pregnant man,” in effect producing “visual dyslexia” of gender and sexuality. This essay has implications for visual rhetoric, women, and GLTBQ communities.

Author

• Jamie Landau, University of Georgia