Adopting News Young: Newspapers’ Teen Sections and Their Impact on Young People’s News Adoption

• In Event: From Babies to Teens…Advertising, News Adoption, and Learning

Abstract

News organizations struggle with the question of how to attract young audiences. This study examines the relationship between exposure to newspapers’ teen sections and news adoption. The study finds that young readers of teen pages read newspapers more frequently, spent more time reading newspapers and were slightly more likely to consume local news from television and radio.

Authors

• Geoffrey Michael Graybeal, University of Georgia

• C. Ann Hollifield, University of Georgia