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Each year, there are over 31,000 suicides in the United States constituting a significant problem that needs to be addressed. This study is a starting point to develop effective message content to encourage individuals, specifically college students, to intervene when someone is at risk of death by suicide. The theory of planned behavior provided insight to what content should be highlighted in future persuasive messages.
Rosalie Shemanski Aldrich, University of Kentucky
Nancy Harrington, University of Kentucky
Julie Cerel, University of Kentucky