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A Qualitative Conundrum: Theory Testing, Case Studies, and the Reification of Groupthink

Fri, November 13, 9:30 to 10:45am, Palmer House Hilton, Floor: Third Floor, Salon 3

Abstract

This paper considers whether groupthink has become reified, ignoring non-confirming findings that emerge using experimental methods and over-relying on supportive case studies. A study is provided to examine how retrospective sense-making could influence qualitative scholars engaged in theory testing in case studies. Data is derived to determine if individuals overestimate some groupthink symptoms (i.e., mindguards, pressure to conform, self censorship) when they perceive a group is making a bad decision. The results support retrospective sensemaking.

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