'Take a Stand' for Persuasion: Teaching Audience Analysis for the Persuasive Speech and Beyond

• In Event: G.I.F.T.S. Session I

Abstract

This activity is an interactive way to emphasize the importance of audience analysis in preparation for the persuasive speech. With the audience analysis information gained from “Take a Stand,” students are prepared to construct a persuasive speech that is responsive to the audience’s attitudes toward the topic and the speaker. This activity also encourages listening skills, ethics, reasoning, and succinct communication to meet time constraints.

Author

• Jenny Tatsak, Eastern Michigan University