What's in a Name? Constructing/Negotiating/Resisting 'Hispanic' versus 'Latina/o' Identities

• In Event: Cultures of Media Production in the Shaping of Latinas/os

Abstract

This paper examines how “Hispanics” are constituted as a people, particularly via magazines targeting a Latino audience. This pilot study utilizes simple content analysis to look at two different publications, Hispanic and Latina, both aimed at the Latino population, to explore how and to what end these magazines use “Hispanic” or “Latina/o” as identifying terms.

Author

• Irene Grau, Christopher Newport Univ