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In April 2007, Seung-Hui Cho mailed a video, photographs and a lengthy written document to NBC News while in the middle of his infamous shooting spree at Virginia Tech. NBC News president Steve Capus aired the footage, which unleashed a torrent of criticism from his fellow news executives at the other networks. I examine the argumentative exchange between Capus and his colleagues for clues about the professional ideal and expectations in the field of journalism.