Stereotypes of India on U.S. Television: Effects on Acculturation to Indian Television

• In Event: Deconstructing Myths: Analyses of Mass Mediated Images of Minority Identities

Abstract

A cohort of Asian Indians who migrated to the U.S. nearly 40 years ago have become acculturated to watching Indian television despite watching stereotypes of India and Indian culture on American television. While these Asian Indians became enculturated into the process of watching television in the U.S., their strong sense of identity lead them to becoming acculturated into watching Indian television via the satellite dish, despite being exposed to stereotypes of Indian culture on U.S. television.

Author

• Indira Somani, Washington and Lee University