Social Norms, Self-identity, and Attention to Social Comparison Information in the Context of Exercise and Healthy Diet Behavior

• In Event: Scholar to Scholar VI
  In Scholar to Scholar Session: Serving and understanding patients better through interpersonal and mediated communication

Abstract

The current study investigates the role of different types of norms and moderators on exercise and diet intentions. Results indicate that university descriptive, university injunctive, friends descriptive, and friends injunctive norms were distinct from one another. In addition, friends descriptive and injunctive norms were more strongly related with intention to exercise than university descriptive and injunctive norms were. Lastly, self-identity and attention to social comparison information moderated the relationship between social norms and two intentions.

Authors

• Doshik Yun, Michigan State University

• Kami Silk, Michigan State University