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Assessing a Theory of Advice Outcomes: Influences of Message and Source Factors

Sat, November 14, 11:00am to 12:15pm, Hilton Chicago, Floor: Second Floor, Boulevard Room C

Abstract

Participants completed surveys on a recent instance of receiving advice. Results showed that while various source factors and message factors each had independent influence on advice outcomes, the effect of source factors was partially mediated by message factors. Message factors had a stronger impact on advice outcomes as problem seriousness increased. The results also showed different patterns of prediction across the dependent variables.

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