Measuring Individualism and Collectivism of Russian University Students in Horizontal and Vertical Dimensions

• In Event: Research Showcase of the Russian Communication Association

Abstract

This paper reports results of an empirical investigation of Russian individualism and collectivism in terms of horizontal and vertical dimensions. The study was conducted with Russian university students and its results showed that Russian students’ culture refers to a horizontal individualistic type. Such findings contradict to a common classification of Russia as a collectivistic culture and as a culture that easily submits to authorities.

Author

• Zhanna Zaritskaya, Novosibirsk State University