Adventures in Advertisting

• In Event: G.I.F.T.S. Session I

Abstract

This two part G.I.F.T includes two in-class activities that pull from the advertising world. Part one would be implemented early in the semester as it deals with audience analysis, while part two deals with persuasion and could be introduced later in the semester. Part one asks students to tailor a magazine advertisement to their generation. Part two asks students to use persuasive strategies and appeals to create an infomercial.

Authors

• Paige Clark, Indiana University

• Dawn New, Indiana University