Toward a New Conceptualization of Media Enjoyment

• In Event: Media Engagement, Enjoyment, Entertainment, and Processing

Abstract

Currently, the mass communication literature lacks a clear conceptualization of media enjoyment. This paper explores this concept. Media theories used to address the concept will be discussed. In addition, current conceptualizations and operationalizations of media enjoyment will be presented. A new conceptualization of media enjoyment will be presented, as well as suggestions for how the concept should be measured. The paper concludes with suggestions for scale validation and its impact on future research.

Author

• Beverly Bondad-Brown, University of California, Santa Barbara