Communication of corporate social responsibility in Brazil: A content analysis of corporate websites of leading companies

• In Event: Corporations Behaving Well? Social Responsibility and Proactivism

Abstract

This paper explored how leading Brazilian companies and global companies operating in Brazil communicate their corporate social responsibility (CSR) principles and practices to the Brazilian audience though a content analysis of these companies’ corporate websites. It was found that how companies report their CSR philosophy and practices as a result of the social, cultural, and political, and economic contexts of the society in which they operate.

Authors

• Bernardo Motta, Bridgewater College

• Lu Tang, University of Alabama