Twittering Away: Human Temporality and Communication Motives in the Micro-blogging Community

• In Event: Tech-Savy or Tech-Sorry Organizations

Abstract

We adopt an organizational lens to consider the relationship between the experience of time and communication motives embodied by a professional community of microbloggers in the use of a new media platform called Twittering. Through a sample of 991 social media site users, we compare the experience of time and communication motives among popular social media site users (e.g., Facebook) with the more professionalized network of blog authors (bloggers) found on Twitter.com.

Authors

• Dawna Ballard, University of Texas, Austin

• Jaehee Cho, University of Texas, Austin

• Shama Hyder, Click to Client