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Candidates' Nonverbal Behaviors and Credibility in the 2008 Presidential Debates

Sat, November 14, 9:30 to 10:45am, Palmer House Hilton, Floor: Third Floor, Salon 8

Abstract

While there is agreement that presidential debates have an impact on voters, the level of impact is uncertain, specifically in regards to nonverbal behaviors. Based on Burgoon, Birk, and Pfau’s (1990) assessment of nonverbal behaviors that are associated with credibility, certain nonverbal behaviors have been shown to predict perceptions of credibility and subsequently impacts on voter decision making. This study examines the relationship between nonverbal behaviors and perceptions of credibility during the 2008 Presidential debates.

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