Demographic Diversity: Exposure Patterns in the Digital Domain

• In Event: Portrayals and Exposure Patterns in the Study of New Media Technologies

Abstract

This study examines a relatively neglected area of diversity research: exposure diversity. It assesses how different groups use digital devices for consuming media content and connecting with one another.

297 participants were surveyed about the digital media devices they have and what they do with them. Access and use were analyzed in terms of users’ age, gender, race, annual income, and education. Results confirm the persistence of a “digital divide.”

Authors

• Daniel E. Trucil, Villanova University

• Leonard Shyles, Villanova University

• Emory Woodard, Villanova University

• David Penyak, Villanova University

• Heather Hundley, California State Univ, San Bernardino

• Michael Posner, Villanova University