Search
Program Calendar
Browse By Day
Browse By Person
Browse By Unit
Browse By Session Type
Search Tips
Personal Schedule
Sign In
X (Twitter)
Previous research has shown that self-affirmation can reduce individuals’ biased processing of threatening health messages. In this study, we examine two audience characteristics – smoking experience and trait reactance – that might regulate the debiasing effect of self-affirmation in the context of college smoking. Results of a controlled experiment indicate that the debiasing effect of self-affirmation was only evident for smokers who were low in trait reactance.