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A Measure of Hedonic Relevance: Insight and Application

Wed, November 17, 9:30 to 10:45am, Hilton San Francisco, Floor: 4th Floor, Tower 3, Union Square 23

Abstract

The hedonic relevance of an attitude object or behavior has a compelling effect on cognitive, affective, and conative aspects of human experience, yet the construct has been virtually ignored by social scientists. This paper reviews the literature on hedonic relevance, proposes distinctions between hedonic relevance and other related concepts, and presents two studies designed to develop a scale for hedonic relevance, followed by a brief discussion on further research issues related to hedonic relevance.

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