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The emergence of new media technologies invites new methods of visual and ethnographic research and new ways of creating reflexive texts. The Internet and other computer- mediated communication (CMC) forms and technologies have provided a vast amount of possibilities for diasporic, postcolonial, cosmopolitan and globalized individuals to express and represent themselves, to connect to their home-nations and the citizens of these home nation-states, and create virtual communities among various diasporas for economic and emotional support. Cyber ethnography as a method is concerned with communication in cyberspace and on the Internet. Thus, cyber ethnography has emerged as a new way of examining cyber communities and creating reflexive and hybrid texts that capture shape-shifting nature of cultural identities. In this paper, I theorize cyber ethnography as a productive way of examining globalized, postcolonial and cyber communities, and cultural identities. I also articulate how issues of self-reflexivity, agency and representation contribute to the practice of associated ethnographic work.