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Cycle-Tracking Technology Post-Dobbs

Sun, Oct 29, 9:30 to 10:45am, Hilton, Floor: 2nd Floor, Key Ballroom 2

Abstract

Cycle-tracking apps have risen in popularity as a form of birth control in the digital age, with millions of users worldwide. The practice and expanded implementation have profound implications post-Dobbs as we continue to encounter issues with digital privacy. This paper explores the marketing, function, efficacy, and implications of cycle-tracking technology in the Evie Ring and Oura Ring, which use the Natural Cycles app. Cycle-tracking is presented as a more “natural” alternative to hormonal birth control but may be linked to the re-articulation of traditional gender ideology and entrenchment of neoliberal individualized responsibility.

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